Look at Lara Bingle through a camera and you’ll see Elizabeth Taylor, Julie Christie, Marilyn Monroe… even Helen of Troy.
She has one of the truly great faces, an extraordinary beauty that seems to be getting more spectacular with age.
There’s a new confidence to the girl from Cronulla, whose impossibly blue eyes and tawny tan made millions of people want to visit Australia.
Putting reality shows and youthful mistakes far behind her, Lara is embarking on her most ambitious chapter to date. The Base by Lara Bingle sees the model turn entrepreneur, funding and creating the bronzing cosmetic range entirely on her own.
Here, she talks about a new found love for business, finding real happiness and the secrets behind that skin.
Realising A Dream.
I’ve always wanted to create a business in the beauty market. The idea for The Base by Lara Bingle started out as a sunscreen and then it took me eleven months to get it right. I’m here now.
Taking A Risk.
When I sold my house, I funded the business for The Base entirely on my own. It was a big risk but I wanted to learn the business side and do things my way. As much as I love modelling, it’s very easy to get side-tracked by the glamourous side of things. I wanted to be hands-on and start everything from scratch. This was created without managers and investors involved. This is mine.
Growing up by the beach my whole life was my inspiration. I prefer beach over snow. I love the water and simple fresh beauty. All those things came together when working on what tThe Base products – how they would look and smell. Working with make-up artists and hairdressers on shoots teaches you lots of tricks and I used those experiences. I knew I wanted them to work really well, to look pretty and be affordable for everyone. The most expensive product in the line is $39 and the cheapest is the tanning mitt for $12.
The Exercise Thing
I’m in two minds about my fitness. One minute, I’m running every day and in the gym doing weights. Or I follow the routine that I’ve taught myself over the years while I’m travelling. Then sometimes all I want to do is yoga, stretch and go for walks. A big thing is understanding your body and what it needs. If you’re tired, you should rest. It’s about not over doing it. It’s sleep, it’s being active, it’s what you eat..it’s all those things.
The Food Thing
About a year ago I went vegetarian. I used to diet all the time and it had a bad yo-yo effect on my body. This change has made me feel stronger and healthier. My boyfriend Sam and I are both vegetarian, so we help each other. I cook a lot when we’re at home. We’re very ‘planty’ people.
I don’t wear much make-up unless I’m working or going out. It’s always been about having a great base and that’s it. I started seeing Melanie Grant from the Double Bay Skin Clinic two years ago and she’s the only person I let touch my skin.
The LB Cream (clever Lara.Very clever!) is something I wear everyday. It has more coverage than a tinted moisturiser so you can cover a spot or circles. It also contains an SPF 15+. I made it in two shades – honey and beige – which were so difficult to get just right. I wanted that perfect creamy colour. I also love the Body Glow Oil which hydrates and adds shimmer. It’s the best smelling of all the products filled with Tahitian and coconut oils.
Getting Her Inner Glow On.
I’ve learnt that confidence has to come from the within. You can enhance your outer beauty – that’s what my products are for – but I really believe you need to do the same for your inner beauty. If someone is happy inside you can see it on their face. Confidence is beautiful.
I don’t wear make-up unless I’m working or going out and then it’s concealer, mascara and maybe a red lipstick.
I’m listening to London Grammar at the moment.
Her Fragrance Shelf…
I wear a mens fragrance by Christian Dior.
Love & Relationships.
I’m really happy. I’ve been through a lot in my life… including losing my Dad. I’ve come to realise the true value of all my relationships. My good girlfriends in particular. Because I travel, it’s hard to keep in constant contact and having a best friend that doesn’t change and is the same everytime you come home is very important to me. I have an awesome partner and my family is very much a tight family…I value all the important relationships in my life.
Her Gypsy life.
Home is everywhere. We go where the work goes. So between LA and Australia will always be home. I’ve been travelling since I was 15, I lived in Milan for a year modelling and Brazil for a while. I’ve always been that person, regardless of who is in my life. I’m a traveller.
The Next Thing.
I’m designing a range of swimwear for The Base which will come out this time next year. It’s a simple line of classic black pieces. I’m just taking it one step at a time and going to keep working away…
Words To Live By
Be true to yourself.
The Base By Lara Bingle launches this weekend. These are my hero picks from the range but am yet to try the tanner – so stay tuned.