Lifestyled by Paula Joye

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December 3rd, 2012

The Paper Queen.

The Paper Queen.

I’ve known Phoebe Gazal, Creative Director and Founder of Papier d’Amour for years. She’s one of the most creative, clever women I know. Full of ideas, love of life, laughter – just good things.

A mum of three, Phoebe has taken paper and ribbons to a whole other level with a brand that specialises in beautiful stationery, baubles, trinkets and little bits of prettiness from all over the world.

Here she shares her interiors and style inspirations and takes us inside the Aladdins Cave that is her Sydney store.

All About Phoebe.

Describe your personality in three words.
Creative, bossy and forward.

What inspires you?
New ideas and creations that I have never seen before. Paper art and rainbows…competition and successful creative people like Sass and Bide and Garance Doré.

Describe a typical week.
Busy, busy, busy. Every day is different. I essentially have two businesses – the design business specialising in event stationery and the Papier d’Amour store. So I move from one to the next on a daily basis. I can go from designing invitations for a corporate event to merchandising the shop, dressing the window and buying for the store. I am quite hands on.

If you weren’t a designer, what would you be?
An obstetrician.

What She Wore.

Ted Baker black blazer, Joanie Loves Chachi t-shirt, American Apparel lycra leggings.

Juicy Couture t-shirt, Dries Van Noten linen pants, Ralph Lauren wedges, Kate Spade necklace.

Ted Baker blazer, Sambag dress, Sambag necklace, vintage boots.

The Season For Stationery.

Where did your passion for stationery begin?
I trained as a graphic designer and early on in my career I started designing invitations and the paper/card is one of the most exciting elements. That’s how it all began. Every city I have ever been to my first stop is the paperies.

How would you describe your stationery style?
Simple and elegant or simple and quirky.

What’s hot in stationery and design right now?
Crisp white card with a brightly coloured lined envelope and letterpress.

What’s currently inspiring you?
Garance Doré– she seems to be everywhere…

What are your top tips for designing your wedding invitations?
Keep it simple and make sure it reflects your personality (not your mum’s).

What are your top tips for gift giving?
The wrapping should be as beautiful as the gift inside and it should always be accompanied by a hand written card.

What are your five favourite pieces in your store right now?
Kate Spade everything (especially the giving balls and multi glitter clutch), our red velvet reindeers for Christmas, and the 2013 metallic navy python leather diary from New York.

From Paper To Fashion.

How would you describe your own style?
Classic with a little bit of quirky.

Who’s your celebrity style crush?
Kate Moss.

What three pieces do you find yourself wearing constantly?
Black jacket, leggings and a Kate Spade necklace.

What is your most treasured piece of clothing in your closet?
My vintage black rabbit jacket – it is a winter staple.

What’s in your closet that you’ve never worn before?
A Matthew Williamson hot pink pencil dress that I think I am going to wear this weekend with my copper Sass and Bide belt. My sister gave it to me twenty years ago and I have never worn it…so I now call it vintage.

What was your most recent purchase?
It is about to be a gold Sass and Bide jacket.

Where are your favourite places to shop?
Sass and BideLee MatthewsSambag, Shag, and Kinki Gerlinki.

Any fashion advice that you live by?
Just show one thing, well that’s what I have been telling my sixteen year old daughter.

A Sneak Peek In-Store.

Shop Papier d’Amour online at or in-store at 8 Cross Street, Double Bay NSW.

Stationery In The Home.

What are your most treasured pieces in your home?
My coloured glass collection in my home and my pink vintage typewriter in my office and my grandmother’s retro couch and the swivel chair I just had re-upholstered.

What’s the last item you bought for your home?
Unfortunately, a new dishwasher because our other one died.

Any DIY pieces in your home?
Not really, just the paper wreath on the kitchen table that I am making for the store. Oh and many years ago I made a large pinboard using marimeko fabric, but that was when I had a little more time on my hands.

Where is your favourite place to shop for homewares?
Becker and Minty.

What’s on your wish list?
A Moroccan swimming pool.

The LifeStyled List.

Tea or Coffee? Tea.
Favourite Flower? Orchids.
Heels or Flats? Both.
Favourite Cocktail? Caprioska.
Style Icon? Jackie Onassis.
Signature Scent? Cocoa butter (my moisturiser).
Favourite City? New York.
Reading… The Gospel According to Coco Chanel (leather bound, of course).
Listening… Lana Del Ray.
Every home should have… vodka in the freezer.
Biggest fashion weakness… big earrings – ones that you wear out.
Beauty must-have? Bronzer.
Guilty pleasure… Breaking Bad.
Every woman should own… something vintage.
I will never wear… exercise gear all day.
Can’t live without… my Mac laptop.
I need… more time in each day.
I want… a Moroccan swimming pool.

Photographer: Erin O’Sullivan

A Creative Office Space.

  • Chantelle : Fat Mum Slim

    My favourite store! It all looks so delectable! x


    Papier D’Amore is the first place I go when I start planning for one of my children’s parties! This year the theme for my daughter’s party was “American Diner” and I bought the popcorn boxes, the lolly bags, the napkin holders, the doilies, the ice cream tubs and the straws from the Double bay store. There is a LOVELY lady who works there, quite tall with blonde hair,( I am not sure what her name is) she helps me every single time to find EXACTLY what I need. Here is a link to some snaps of the stuff I bought / the party –


    I mean d’Amour – oops!

  • Karen

    Hi phoebe, I love ur colored glass vases, do u sell them in store as well? Or any tips on best place to shop for them?

  • Phoebe

    Thanks Karen !! I have actually built up this collection over years , from all over the place. It started with some beautiful pieces that I inherited from my grandma. Since then I have scoured country markets, op shops and have also found many in my O/S travels. From time to time we find beautiful glass to sell in store . At the moment we don’t have coloured glass – we have some great Kate Spade tumblers and vases but nothing coloured . I’ll keep a look out though ! Happy Hunting !, Phoebe :)

  • kateso

    I want everything Phoebe is wearing – and I would also like her job.
    So inspiring!
    Love this post.

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