Lifestyled by Paula Joye

The Joye Navigation

September 16th, 2012

Dinner In London.

Dinner In London.

I’m in London – lovely, sparkly, very cool London.

It’s Fashion Week but top of my to-do list this trip was a collaboration with

In just six years, founder Sarah Curran has turned My-Wardrobe into the fastest-growing luxe shopping web destination in the world with offices in London, Dubai, Sydney and New York.

I joined ten other fabulous women (digital influencers and bloggers) from all around the world – Norway, Denmark, Los Angeles, UK, Italy, Sweden – to shoot the Autumn/Winter 2013 campaign… but more on that later…

Before the shoot we broke bread and bonded over champagne, shoes and stories spoken in five different languages.

Interesting women, great food, good times…

What I Wore.

Black shell top from Christian Dior, skirt from Miu Miu and shoes from Yves Saint Laurent.

Cuff from Yves Saint Laurent, vintage rings and bag from Top Shop.

The Snaps.

The Hotel: St Pancras Renaissance & wearing cream on famous Grand Staircase

The Table


The Royal Suite

The Shoes

The Glam
The Woman Behind The Brand – Sarah Curran (New Girl Crush!)

The Australians: With the beautiful Nicole of Gary Pepper Vintage and Jessica of Tuula

 Photography: Ilana Sallick


  • Leila

    OMG! That hotel looks incredible. Can’t wait to see the pictures of the shoot.

  • kateso

    This looks like an amazing dinner.
    I love your dress. So pretty.
    Kate S.

  • lucy

    your hair looks divine!

  • Stefanie

    Wow you look absolutely gorgeous Paula and your hair looks amazing!

  • PaulaJoye

    Hot rollers.

  • Laurie

    You look stunning and your hair looks fab! You rock hot rollers!

  • Barb Fisher

    Digital Influencers! Awesome.

  • Stefanie

    Thanks Paula, on my shopping list now :) xo

  • PaulaJoye

    I know right! I had never heard the expression before but I love it and am rolling with it,..

  • AC

    I had never gone to this site before…why didn’t I know about it.
    Love, love it.
    Where can I buy your cuff?

  • Carly

    Love Sarah’s ombre hair. I had not heard of her website before but am a fan now, brilliant!

  • Leni

    Love this post! Hair is just fabulous. However (and I mean this in a really nice way, I’m not trying to be rude), your hands are a different colour to the rest of your body in the first couple of shots….It just makes it look a little weird.

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