The Joye Navigation

April 6th, 2017

Comfy Undies.


There are definitive moment markers in life aren’t there?

Songs, fashion, books, movies, meals…those memory watersheds that forever remind you of an exact moment, place or person.

One of those markers is our underwear.

When I look in the rearview mirror my lingerie life colours my story like a rainbow.

From reimagining my mothers lace wedding corset with a tutu to the three pairs of shape wear I used to fit into a suit and deliver a keynote speech weeks after the birth of my second child.

They are moments that bring a smile, raise a tear, make me laugh, make me blush…underwear is a piece of our everyday that helps patch the fabric of my life together.

My Life In Underwear.

So now I’m at the comfy part.

This should not be confused with the Granny Pants part.

At 45, I’m J.Lo or bust and surely you can have cool, sexy and comfy.

So when Bonds asked me to trial their latest innovation they had me at me the name.

Meet Comfytails : super-soft, side seam-free, cotton rich underwear.

The genius of this range is that they’ve reimagined your favourite styles and engineered them for coverage and comfort. So you can have a bikini cut that feels like a full brief.

Full, midi, bikini and high-leg – your mind will be blown at the difference their tweaks have made to feel. They’re like wearing a cloud. No Briget Jones knickers here.

Like all Bonds products the size range matches the nation and runs from size 8-18.

More Thoughts.

Shop It Now.


WEARING: Bonds ComfyTail Full-brief in Coconut Stripe, $33 (for THREE); Boden Cashmere V-Neck, $228

The Collection.styles

When you sign up to be a Bonds & Me member, you will get 20% of your full priced order’


And Another Thing.


I’m so impressed that Bonds used this age-real goddess in the Comfytail campaign.

I remember model Kate Bell from when I was an 18 year old fashion assistant.

She was the absolute IT girl of the early 90’s.

Ridiculously pretty then and just look at her now.

Makes me love the brand and the range even more.


A collaboration with Bonds

You May Also Like

Share on Facebook Share on Facebook

Back to top

Paula Joye Paula Joye

Don't Miss Out!

The Joye

A weekly newsletter from PJ including exclusive offers and best of week.

Or follow here