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July 16th, 2014

Style Yourself Classic.

Style isn’t about cut, fabric or design, it’s about the woman that wears it and how she puts it all together.

Working with Sportscraft on their 100 Year Birthday Celebrations was a dream project for me because they opened the doors to their archive – and new season collections – and this girl, got to play dress-up with the ghosts of fashion past and present.

With every outfit I styled for this shoot I found a consistent message in their design.

Simple, elegant, forever, quality.

From 1914 to today, the Sportscraft brand is all about timeless, classic style. A white shirt, the perfect trench, anything in navy, blue jeans…

Classic style that allows the wearer to be the hero.

Not the other way around.

Here’s my edit of the latest Sportscraft collection – plus, a couple of awesome vintage looks – and my best buys for building a classic wardrobe.


The Mood Board.


There are really only ten women that consistently got it right.

When it comes to eternal, uncluttered style there’s much that can be learned from the masters – Brigitte, Jackie, Audrey, Jane, Marilyn, Ali – and in the spirit of 100 yearsI trawled my fashion history books and images for classic style inspiration.

The Car Coat.


A word on navy and white: this colour combination will take the most basic of silhouettes and make it classic.

Everything looks better in navy and white.

I believe strongly in the power of a navy car coat. It will work very hard in your wardrobe.

It is as much a weekend sports staple as it is an evening coat.

I feel the same way about car coats as I do about Ray-Ban Wayfarers and Hermes Enamel Bracelets.

I added them to this look to hammer home my point.

Fool-proof classics.

CLICK TO BUY: Sportscraft Cecilia Melton Coat, $369.95Sportscraft White Amie Longline Shirt, $119.95Sportscraft Thea Slim Leg Jeans, $139.95

The Striped Top.


There’s a reason French women wear long-sleeved striped t-shirts.

They. Are. Chic.

This is a foundation garment for any classic wardrobe.

It’s the piece that dresses up jeans, white shorts, cut-offs, khaki anything …or here, a fabulous vintage pair of pale blue sailor pants from the Sportscraft archives.

Yes, I think they should bring them back too!

CLICK TO BUY: Becky Wool Stripe Tee, $99.95

The White Shirt.


This needs no explaination.

White shirts are to classic style what Lindt is to chocolate.

There are countless ways to style a white shirt and making them your own is key to looking effortless.

So, play around until you find your perfect white shirt moment.

CLICK TO BUY: Sportscraft Boyfriend Shirt, $119.95

The Trench.


A trench coat turns everyday into a fashion moment.

Slip it over anything and Boom! you’re instantly pulled together.

I think everyone should own two versions – both in cream.

1) mid-calf length to wear with pants, jeans and ball gowns (not kidding)

2)  knee-length to wear with a shift dress.

It doesn’t matter if it takes twenty years to buy both because you’ll wear them forever.

CLICK TO BUY: Sportscraft Miranda Classic Trench Coat, $299.95 and LOVE this bag Sportscraft Magda CrossBody Bag, $189.95

The Headscarf.


There’s something so mysterious about a headscarf.

It’s all very Who’s That Girl?

In reality, the headscarf is an accidental icon born out of necessity. How was a girl going to keep her hair from blowing out of place in an open top car or on the deck of a boat without the aid of a trusty headscarf?

The 2014 version is also steeped in practicality. It says:  I’m having a really bad hair day and you are going to fix it!

I love the 60’s inspired geometric print of this scarf.

CLICK TO BUY: Sportscraft scarves from $89.95

The Safari Suit.


This is THE LOOK I want to see come back.

I found this perfect 1970’s safari suit in the archives.

Sage green, belted jacket with high-waisted flared pants… it was a gasp moment.

I’m using all my powers of persuasion to get Sportscraft to re-boot this classic for next season.

Safari suits are sexy.

Think Lauren Hutton and then think no more.

Happy 100!


One hundred years is a milestone for any company but an extraordinary achievement in the world of fashion.

From humble beginnings in 1914 to a household name, Sportscraft is one of the great Australian brands.

Congratulations on ten decades… and for lending me this insanely awesome vintage pink jumpsuit from 1984!!!

Here’s to another 100 years of iconic style!








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  • LisaLovesFashion

    I love this story Paula.
    I want both colours in the car coat.

  • jwillardmartin

    Lovely items! I’ve had my eyes on the Miranda trench for some time now….

  • Jess

    Is the coat in the first pic the CECILIA MELTON COAT? thanks Paula! xx

  • Ms Jane

    I gasped when I saw that safari suit!! What an amazing green. Yes definitely bring it back Sportscraft!

  • PaulaJoye

    Do it!
    You will never be sad – style staple.

  • PaulaJoye

    Thanks so much Lisa.

  • Kylie

    Paula would you please tell me head scarves worn like you are wearing yours are going to come back in in a big way? (and not just on catwalks and fashion shoots) Please please please!!! They look so chic! I still have a memory of my mum in a a simple yellow and white one in the 70s and thinking (in my little 5 year old head) that you couldn’t get more glamourous.

  • PaulaJoye

    I am so in love with it.
    Perfection on every level.
    It’s from the 70’s and still works just as well in 2014.
    Their stuff just doesn’t date.

  • Stefanie

    Great story Paula, love the outfits I think you can’t beat the classics! I have a collection of gorgeous scarves that I usually wear around my neck to add colour to my all black work outfits, I think I may just wear one as a headscarf this weekend 🙂 x

  • Belle

    Omg! That pink jumpsuit was divine-please get them to bring that back too xx

  • Helen

    Mmmm…me too! I’m such a 70s girl – the colours and patterns. I’d LOVE a green safari suit!

  • PaulaJoye

    Do it Stef!

  • PaulaJoye

    I like to think they never went out.
    Classic. Always.
    Make it your thing Kylie.

  • PaulaJoye

    It is sooooo good Ms Jane.
    I died.

  • PaulaJoye

    No words Helen.
    It was perfection.

  • PaulaJoye

    It certainly is Jess.
    Good investment.

  • PaulaJoye

    I know right!
    I reckon it would sell out too.

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